To what level it is just a misspelling?
How do subtle differences in brand naming prevent objects to be “fakes”?
and – as Chipchase could say: Hmm, what makes a fake a fake?
From a user perspective, what are the elements that facilitate the “conversion” to a buyer through the purchase funnel?
Also, CROX is the ticker name for the Crocs company: how do abbreviations change the essence of a brand?